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How to dramatically increase your profit margin in November
I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe it starts with a real dedication and belief in the benefit...
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Do you need more marketing or sales?
As you probably know, marketing and sales go hand in hand……..ugh you say? Well you are not alone! As a creative gal you probably feel lost in the marketing world, and a tad nervous about calling stores...
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Make Your Marketing Count
I imagine you are starting to think about January and might be tossing around ideas for your marketing plan for spring. When creating marketing campaigns to send to buyers, simple and colorful gets the...
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The top 5 business mistakes and how to surpass them
When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not...
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How I learned from my mistakes
I love talking to other entreprenettes to see what they learned along their path to success. Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of...
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How to recover from a slow market week
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why...
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How to pick a popular celebrity
One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and then stalk them. By keeping track of who is popular is...
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How to track your success
I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all...
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How to boost sales with consignment
Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and...
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Keeping up with your current stores
If you want consistent sales……..You need to stay on top of your current stores. They really need to be contacted all the time. It's hard to imagine, but they often won't place a reorder just because...
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It’s all in the “appearances”
Do you worry that customers think your company is small? Are you doing everything yourself and worried they'll find out and maybe not want to purchase if they don't think you can deliver? Do you...
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Who To Hire First
How do you know who to hire first? If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time. This is the most menial job you are doing...
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How to Invoice Stores
Invoicing can be confusing so let's spell it out here. I have always used Quickbooks for my accounting software so I use their invoicing program too. It keeps track of your inventory as well which...
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What is a road rep?
Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. This...
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Barbara Corcoran Has HUGE Passion
I still feel the buzz from just having spoken to Barbara. I admire her honesty and passion and think you will feel super inspired after listening. And for those of you who have a secret desire to...
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Get To Know Your Target Market
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know...
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Snake Charmers
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that...
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Hitting Up Hollywood Stylists
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E!...
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How To Spot A Hole In The Market Place
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig...
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Procrastination Fascination
Do you procrastinate? I have never ever ever ever ever ever…..been a procrastinator ……..until recently. I have found myself whiling away the time gardening, puttering around my new house,...
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